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Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can't afford to leave your online reputation to chance. This book offers doctors a step-by-step guide on how to use social media to manage an online reputation. It also provides insider tips on how to respond to online ratings and a guide to work with all of the major physician review sites. Do not let others define you on the web. Take control of your online reputation now! Unlike guides written by professional marketing gurus, this book offers dozens of stories and case studies from the perspective of practicing physicians and engaged patients.
TABLE OF CONTENTS
1. Disrupting the Healthcare Landscape
Social media is not a passing fad, Consumers do more online than just look for health information, E-patients: A New Breed, It’s still About the Doctor-Patient Relationship, Why Social Media Should Be Important to YOU, How Significant are Online Doctor Reviews?, Can You Afford to Ignore the Ratings and Social Media?, Reviews are More Positive than You Think, Can the Online Ratings be Compared with Clinical Outcomes?, Large-Scale Initiatives Using Patient Ratings, Working Towards a Healthcare Partnership
2. Your Online Reputation Today
How Patients Find Doctors Today, Why Your Online Identity is Important
Getting to Know You, Not Everyone is Convinced that Doctors Need a Strong Online Presence, Your Career Also Depends on Your Online Reputation, First, Do No Harm; Second, Get an Online Profile, What Search Engines Should You Use?
3. Defining Your Online Identity Through Social Media
Social Media Can Be a Powerful Tool, Curate, Connect and Make a Difference, The News Media Doesn’t Paint a Positive Picture, Establishing a Social Media Strategy to Create Your Own Content, Lurking as a First Step, Three Physician Social Media Success Stories
4. Creating Your Digital Footprint
Introduction – Branding Strategies, LinkedIn – Your Professional Network,
Facebook – Connect and Share, YouTube – Broadcast Your Practice, Twitter – What’s Happening Now, Blogs – Connecting Ideas and People, Google – Mapping the Future
5. Major Rating Sites
Angie’s List, Doctor.com, DrScore.com, Google+ Local, Healthcare Reviews,
Healthgrades, Insider Pages, Kudzu, Rate MDs, Vitals, Yelp, Zoc Doc
6. Safeguarding Your Reputation
Making Social Media Work for You: Search Engine Optimization, Patient Satisfaction is Now a Vital Metric, Set Up Alerts, The Scope of Online reviews, Focus on the Positive, Invite Your Patients to Write Reviews,
Use Reviews to Improve Your Practice, How to Respond to Negative Reviews,
Don’t Stuff the Ballot Box, Lawsuits Are Not the Answer, Gag Orders Don’t Work Either, Outsourcing Reputation Management
7. Professionalism in the Digital Age
Updating the Rules of Professionalism, Guide, Inform, and Teach, Protect yourself with a Social Media Policy and Disclaimer, A Higher Standard than HIPAA, Professionalism Applies to Physician-Only Sites Too, Communicating with Patients, Don’t Let Your Personal Social Media Life Distract You, Special Considerations for Young Practitioners, Residents and Students, Navigate the Online Waters Mindfully
8. Connect and Be Heard: My Journey from Social to Mainstream Media
It All Starts With You, The Time Was Changing, Crash Course In Health Policy, The Traditional Mainstream Media Is Calling, Opening The Social Doors, The Humanization of Medical Professionals, Changing Public Perception One Blog, Tweet, and Status Update at a Time, From Social to Mainstream Media, Be Ready For An Opportunity, Join The Conversation, No Training Required, Learn From Others In Our Field, Make a Difference in Healthcare.
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