The Psychology of the Successful Report of Findings La revue.
Initially written for chiropractors, this 12 page report has now found a much wider audience with any business person who needs to take their clients to a higher level of understanding in order to convert them into a paying client.
From analyzing all the various points of view the prospect is coming from and then anticipating their objections in order to accurately take them from point A to point B - in their own minds, this work is a masterpiece of sales psychology!
Knowing the proper framework and mentality of your buyer/client/patient will enable you to fully plan your sales process or presentation. By doing so your conversion rate will skyrocket! Your prospect will make the decision to buy on their own - which is exactly what you want. In fact, they will be taken through such a perfect process that by the time they need to make the decision to buy or not the only logical choice will be for them to say "yes"!
This book is still in its original form, there are many conversational scenarios between a chiropractor and a patient. It is important that non-chiropractors interested in this report understand that before purchasing, as some extrapolation will be necessary if you are in a different industry..
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